B_RD, an award-winning agency based in the UK, recently finished up a striking project with Foot Locker centered around the iconic Nike TN shoes.
For this project, the agency reimagined every detail of the retail space, from the floors and digital product walls to the staircase mannequin moments and immersive interactive experiences. Updateable LED screens were seamlessly integrated within the elevation, enabling fresh Nike and Foot Locker content to go live at the push of a button.
We also brought the front window to life, giving the TN a bold, eye-catching presence, while unifying the interior with cohesive men’s, women’s and kids’ shoe wall elevations to create a fully connected brand experience.
Our design took deep inspiration from the Nike TN’s heritage and aesthetics, particularly its water and shark-themed DNA. This vision culminated in a striking center piece: a 6-foot shark holding a TN shoe in its massive jaws, enhanced with interactive projection mapping. Together, it created an unforgettable photo moment engaging Gen Z customers who crave more than just a simple shopping experience.
Supporting the main store elevation, we also helped Foot Locker launch the limited edition ‘Manchester TN’ shoe across two additional locations. We created, designed, built and installed bespoke window and wall elevations inspired by the Manchester shoe design and the world-famous Manchester Worker Bee.
A huge thank you to Foot Locker, Nike and all our partners for making this possible. Delivered in just 8 weeks, this fast-paced, collaborative journey pushed creativity and execution to the next level… and we couldn’t be prouder of the result.
Keep your eyes on the channel, we’ve got much more to come !
Sources include:
Photography by Mark Astle
Creative Concept | Production | Installation by B_RD
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