Retail is operating under genuine pressure and genuine possibility at the same time. Cost-to-serve remains high, shopper behaviour is fragmenting, health expectations are evolving, and data is becoming richer while decision cycles continue to compress. In that context, “trends” can become noise unless they translate into clear commercial implications.
To keep this grounded, we asked a group of senior leaders across grocery retail and FMCG one question: what is the biggest, most meaningful shift happening in retail this year, and why does it matter?
Their answers are not identical, but they do cluster around a handful of themes: the expanding role of analytics, the polarization of shopping experiences, the rise of outcome-led missions (especially around health), the push toward more personalization, and a renewed focus on strategy rather than activity.
Below are their perspectives, shared in their own words………
Sources include:
storetrials.com
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