DS Smith and Carlsberg Group have developed a recyclable, corrugated cardboard display for a new premium beer brand, targeting in-store appeal and end-of-life recyclability.
The display features a contour-cut bottle silhouette, illustrated with refined offset printing and varnish finishing. Its printed inner cover is expected to boost the new Kronenbourg 1664 Blanc brand’s premium look and feel.
The partners emphasize that the display is designed for high-impact visibility across key retail zones, including entrance areas, gondola heads, and checkout zones, or as a freestanding multi-display. Its modular design allows customers flexibility in placing the display and scaling its use across small and large retail formats.
Apparently, the packaging design and display solution have proven to increase shopper interaction, drive engagement, and maintain brand visibility in a competitive retail environment. Additional printed support elements are…….
Sources include:
packagingeurope.com
Be the first to comment