Unilever is running promotions for the FIFA World Cup 2026 where purchasing products can earn entries for a chance to win tickets. In the UK, Lynx offers grand prizes of trips to a Quarter Final match with gift sets, while in the US, buying participating Unilever products and uploading receipts enters you into a sweepstakes for tickets and other prizes through their website. Qualifying brands include: Lynx (Axe), Dove Men+Care, and Degree.
Recently, UK based incontrast worked with Unilever to help launch the FIFA World Cup 2026™ promotion with this gigantic football merchandiser.
This unit was designed to do more than hold stock… it stops shoppers in their tracks, combines bold branding with a premium gold–black palette, and brings the excitement of the World Cup right into the aisle. The structure mimics a giant football, creating instant recognition and drawing customers toward the promotion. From concept sketches, to structural engineering, to final installation on the shop floor, every detail was crafted to elevate the Lynx brand and drive participation in the ‘WIN FIFA WORLD CUP 2026™ Tickets’ campaign.
Sources include:
InContrast
Unilever (contest image credit)
About incontrast
We are a close-knit team of UK industry specialists, complemented by the expertise and facilities of our long-established European parent group. Our unique creative approach is all about encouraging shoppers to reach for your brand instead of a competitor’s. Having heavily invested in technology and machinery, we can provide our services cost-efficiently to both large and small organisations.
We help brands to maximise customer spend by transforming relevant brand, shopper and industry insights into unmissable instore solutions.
From concept to manufacture and distribution, our award-winning* temporary and permanent POP and packaging designs make clients stand out and succeed in a crowded marketplace.
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