If you’ve ever researched a topic online only to be presented with an ad for a related product seconds later, you’ve experienced the power of artificial intelligence in the retail industry. Most consumers know AI is playing an ever-larger role in enticing us to make purchases—it’s a level of personalization that can be welcome at times (and a little alarming at others).
But retailers are using AI for far more than sending out email promotions or displaying timely online ads. AI is helping the retail industry track consumers’ behavior both online and in stores; guiding retailers in making smarter decisions when it comes to…..
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