Articles
How the Shelf Got Smarter
When you work in a Walmart store, you learn that every minute matters for customers wanting to get in and out quickly and for associates juggling dozens of tasks to keep things running smoothly. That’s […]
Shelf
Articles
Custom Halloween Arch Display
A Haunting Highlight: Custom Halloween Arch Display for Elysian Brewing Co. Halloween calls for bold branding and standout seasonal displays, and The MRL Group delivered just that for Elysian Brewing Co. with a custom […]
Articles
The Golden Rules Of In-Store Theatre
One of the golden rules of in-store theatre is simple: a well-merchandised display sells the story, an empty one tells the wrong story. When retail displays are topped up, faced off, and cared for, they […]
Articles
Is Brand Blocking killing Category Management
Is Brand Blocking killing Category Management? Category Management—the idea that suppliers and retailers could grow together by focusing on category growth—has shaped the consumer goods industry for decades. But in the Retail Media age, brand […]
Articles
Pringles Once You POP Inline Display
Pringles & ID POP – A Winning Partnership in Retail Excellence At ID POP, we’re proud to have been a key partner with Pringles for several years, helping them roll out impactful POP displays and […]
Articles
Squeezier Shelf Display Gets The Last Drop
After a successful launch with one retailer last year, Head & Shoulders new dandruff shampoo, BARE, can now be found on retail shelves and in POP displays across the US. Head & Shoulders scientists started […]
Interactive
Shoppers Experience Motion Activated Sound Clips On-Shelf
Innovaxis’ Motion Activated Shelf Talker (MAST) senses the presence of a customer and plays a pre-recorded sound clip to inform about product on the shelf Innovaxis Technology released its new product called MAST or Motion […]