Lion, the Australian distributor for Stone & Wood, partnered with ID POP to launch its new Citrus Radler with a clear objective: create an unmistakable in-store presence that would cut through a crowded beer aisle […]
As the world comes together for another FIFA World Cup, longtime partner Coca-Cola is launching several instore activations across the globe to celebrate 20 years of collaboration. Slated to be the biggest yet, FIFA […]
The WorldStar Global Packaging Awards recognize 234 winning projects from 36 countries for excellence in packaging innovation, sustainability, and technical performance. Soha Atallah, WorldStar Coordinator and WPO Vice President of Marketing, completes: “WorldStar has […]
Unilever is running promotions for the FIFA World Cup 2026 where purchasing products can earn entries for a chance to win tickets. In the UK, Lynx offers grand prizes of trips to a Quarter Final […]
DS Smith and Carlsberg Group have developed a recyclable, corrugated cardboard display for a new premium beer brand, targeting in-store appeal and end-of-life recyclability. The display features a contour-cut bottle silhouette, illustrated with refined offset […]
The POS STARS competition took place on September 17 and 18 during the International Advertising and Printing Trade Fair Marketing Festival . As always, it attracted the attention of marketing and advertising professionals, gathering innovative […]
GreenCore Solutions, a pioneer in sustainable baby diaper innovation, has joined forces with Emerson TEN, a European retail display specialist, to enhance in-store visibility and sales performance for its TreeFree Diaper® products across European retail […]
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