CMYK
Articles

Understanding CMYK Values

  Here is something that surprises almost every designer the first time they experience it. The same CMYK values. The same artwork file. The same approved color. Printed on three different processes — and it […]

Hersheyween
Articles

Bringing Hersheyween to Life

Inside the Aisle: How Hershey’s People and Technology Bring Hersheyween to Life For retailers, Halloween no longer arrives in October. It begins months earlier, as shoppers start planning parties, decorating homes, sharing seasonal treats and […]

DS Smith
Articles

Cloetta Confectionery POP Displays

DS Smith and Cloetta have collaborated to develop Point of Sale (POS) displays with interchangeable components to showcase confectionery products to consumers in-store. Cloetta, a Swedish confectionery company active in Northern Europe, says its POS […]