Point-of-purchase displays, often referred to as POP displays, have become a fundamental element of modern retail strategy. Their presence is nearly universal in supermarkets, hypermarkets, and convenience stores across Europe, acting as silent yet persuasive salespeople. But while their importance may seem self-evident today, the evolution of POP marketing has been shaped by decades of retail innovation, technological advancement, and consumer psychology.
The concept dates back to the early days of self-service retailing in the early 20th century. As shopping moved away from……..
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