Disruption is the single biggest driver of innovation. Successful pioneers of innovation are those who are not seeking to build a better mousetrap but rather those searching for a new way to catch mice. A fundamental truth of disruption is that it not only spurs innovation and facilitates change but also makes people take notice. Disruptors often control the narrative because they change our way of life — think Uber in the transportation industry, Amazon in retail, Apple in music, and, yes, Donald Trump in American politics. You don’t have to disrupt an entire industry or product category to reap the benefits of disruption. More and more, both retailers and restaurants need to leverage the power of disruption — particularly through point-of-purchase (POP) displays and in-store marketing — to drive incremental sales and improve brand recognition……..
Sources include:
www.nrn.com
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