Kotex is in the midst of a makeover Or, rather, it’s in the process of “a complete brand overhaul” of everything from innovation to marketing to activation, Katie Moran, president of the adult and feminine […]
Private label at Walmart looks simple on the surface After spending time in the standards and seeing programs succeed and fail, there are a few consistent gaps that show up again and again. Here are […]
B_RD, an award-winning agency based in the UK, recently finished up a striking project with Foot Locker centered around the iconic Nike TN shoes. For this project, the agency reimagined every detail of the […]
The Comeback of the Physical Store—and What It Means for Your Business The past seven years have arguably been the most tumultuous in recent retail history: Covid, major technology changes, tariffs, and higher interest rates […]
As the world comes together for another FIFA World Cup, longtime partner Coca-Cola is launching several instore activations across the globe to celebrate 20 years of collaboration. Slated to be the biggest yet, FIFA […]
The plastic clamshell had a run. But innovation doesn’t care about nostalgia. For years, those sharp‑edged, rage‑inducing clamshells sat on Costco pallets. The aftermath, demanding scissors, screwdrivers, or a minor emotional breakdown just to open. […]
At its financial community meeting today, Target Corporation (NYSE: TGT) unveiled its multi-year strategy under Chief Executive Officer Michael Fiddelke to accelerate its return to growth. The strategy includes plans to refresh the store experience […]
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