Seeking to broaden its appeal, Sunniva Super Coffee has rebranded as Kitu Life, bringing with it new packaging and a new formulation for its line of organic RTD “super coffees” made with protein and medium […]
Now that Toys “R” Us is defunct, Walmart is swooping in for market share with a “retailtainment”-style makeover of its toy business. The “experiential” push includes 2,000 in-store events, 30% more new merchandise and products […]
Known for creating memorable marketing campaigns, Cadbury is driving the bus on a ‘Back To School’ activation covering over 1,000 stores throughout modern trade in India. The vibrant campaign came alive with several different POP […]
Future Consumer Limited has recently acquired a long-term agreement with California-based Sunkist brand to manufacture, market and sell fruit juice, fruit juice drinks, sparkling beverages and a range of other food products in India. This summer, […]
Petco tries to ‘Amazon-proof’ its business with a new store Petco is trying to Amazon-proof its business. Time will tell if the strategy really works. The privately held pet-goods retailer has just opened a new […]
PowerA, an industry leader in video game and mobility accessories, recently announced the launch of a new stylish and affordable line of gaming Controllers. Designed for the Xbox One, the carbon fiber styled controllers feature textured analog sticks, […]
Build, swap, battle! Considered one of the hottest toys of 2018, Ready 2 Robots is another top seller from American manufacturer MGA Entertainment Inc. who also owns several other very popular toys that have smashed sales […]
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