Point-of-purchase (POP) displays have always served an important role in retail, but the way they are produced, customized, and delivered is changing quickly. For print service providers (PSPs), this shift creates a strong opportunity to move beyond traditional signage and into more complete, higher-value campaign support.
The digital shift in retail signage
In many ways, digital printing has shaped the modern POP display industry. Years ago, many POP applications were limited by the cost and complexity of setup. If a campaign required a short run, a customized version, or a one-off prototype, the economics did not always make sense. Today, digital print-and-cut workflows have changed that equation. With lower setup costs and the ability to print directly to a wide range of rigid substrates, PSPs can produce short-run work, customized displays, and even single unique POP pieces in a way that is both practical and economically viable.
That is one of the most important shifts in the market. POP production is no longer only about…….
Sources include:
signmedia.ca
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