GS1 Sunrise 2027 turns packaging into a brand portal. Learn how marketing, branding & ad agencies must rethink Connected Packaging to own this new space.
Most agencies & marketers understand UPC barcodes are a point-of-sale requirement built into packaging production. What most agencies don’t know is 2D barcodes are replacing UPC codes through a global initiative called GS1 Sunrise 2027. Leading agencies and brand teams know this change creates an exciting new D2C channel and Customer Experience.
Unlike traditional 1D codes, 2D formats can store GTIN, batch data, expiration dates, product instructions, safety recalls and digital links to loyalty programs or content. This delivers traceability, data-driven operations, and a new category and platform called: Connected Packaging
GS1 Sunrise 2027 benefits the entire supply chain because it extends value from the producer all the way to the end consumer. This global transition from…….
Sources include:
Pack-Smart Inc.
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