You might have heard that a truck carrying more than 400,000 limited-edition Nestlé KitKat bars disappeared on its way from Italy to Poland. The bars were shaped like Formula 1 cars, limited-edition designs launched as part of the brand’s first season partnering with Formula 1, tied to a campaign that even included a life-sized KitKat race car. Somewhere between pickup and delivery, the shipment was stolen and never made it to the stadium. Instead of writing it down as a loss, the marketing team used adaptive curiosity and creativity to their advantage.
They created a program where customers can enter the 8-digit batch code from the back of their wrapper to verify whether their bar came from the stolen shipment. Nestlé is not the only one getting attention from it. On April Fools Day, Bank of America Stadium jokingly announced they………….
Sources include:
Forbes
Be the first to comment