Private Label and Branded Products
Articles

Private Label and Branded Products

  Private label has become a quiet powerhouse in U.S. retail—no longer just the budget-friendly option but a strategic lever for growth, shopper loyalty, and brand identity. Retailers are investing heavily in store brands, and […]

Branding
Articles

When Brands Start Selling Direct

In one of Nike’s first earnings calls under its new leadership in 2024, CFO Matt Friend announced that the company would be re-engaging with retail partners to right some of their “missteps related to over-centering […]