Kotex is in the midst of a makeover Or, rather, it’s in the process of “a complete brand overhaul” of everything from innovation to marketing to activation, Katie Moran, president of the adult and feminine […]
Private label at Walmart looks simple on the surface After spending time in the standards and seeing programs succeed and fail, there are a few consistent gaps that show up again and again. Here are […]
Walmart is refreshing the look of Great Value, its largest private-label brand Starting in May, the brand’s approximately 10,000 items that span from LED lightbulbs to gallons of milk and frozen chicken nuggets will hit […]
You might have heard that a truck carrying more than 400,000 limited-edition Nestlé KitKat bars disappeared on its way from Italy to Poland. The bars were shaped like Formula 1 cars, limited-edition designs […]
Private label has become a quiet powerhouse in U.S. retail—no longer just the budget-friendly option but a strategic lever for growth, shopper loyalty, and brand identity. Retailers are investing heavily in store brands, and […]
GreenCore Solutions, a pioneer in sustainable baby diaper innovation, has joined forces with Emerson TEN, a European retail display specialist, to enhance in-store visibility and sales performance for its TreeFree Diaper® products across European retail […]
Is Brand Blocking killing Category Management? Category Management—the idea that suppliers and retailers could grow together by focusing on category growth—has shaped the consumer goods industry for decades. But in the Retail Media age, brand […]
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