Founded by Lucas Kraft, Wonderbelly is a clean digestive medicine company that develops OTC products using effective active ingredients while removing artificial additives. Wonderbelly medicines quickly provide relief from digestive symptoms such as heartburn, bloating, nausea, upset stomach, gas discomfort, and diarrhea.
“We started Wonderbelly to bring clean, effective medicine to a category that hasn’t innovated to meet the standards of the modern wellness movement. Many of the artificial additives found in the over-the-counter aisle are actively being removed from products in other categories and it’s about time medicine does the same,” says founder, Lucas Kraft, “We’re excited to launch in Walmart to update the over-the-counter medicine aisle and offer clean and accessible digestive solutions to the 97% of consumers who shop at Walmart.”
Wonderbelly defines clean medicine as using active pharmaceutical ingredients to formulate effective medicine that is NON-GMO, vegan and free of artificial dyes, artificial sweeteners, talc, titanium dioxide, parabens, gluten, and dairy.
Making its nationwide debut at 2,500 Walmart stores, Wonderbelly rolled out this colorful end cap display to promote three product lines:
- Wonderbelly Antacids™ – a clean medicine alternative to TUMS Ultra Strength Antacids
- -Wonderbelly Bloat & Gas Relief™ – a clean medicine alternative to Gas-X Extra Strength Anti-Gas-
- Wonderbelly Multi-Symptom Relief™ – a clean medicine alternative to Pepto-Bismol that is launching nationwide today in three flavors: Mixed Berry, Orange & Crème, and Vanilla Bean
The display messaging is simple but very effective. The segmented curves that flow from top to bottom highlight product attributes and create a sense of ‘digestive movement’. Color coded shelves align with the curves and help shoppers easily identify the product that best suits their needs.
In addition to Walmart, Wonderbelly products can be found at CVS, Target and supermarkets nationwide.
Sources include:
Wonder Belly (image credit)
Prnewswire
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