Translating Heritage into Paper

Translating Heritage into Paper: Packaging Balenciaga’s New Fragrance Collection

Balenciaga’s new fragrance collection marked the revival of Le Dix, the maison’s first perfume from 1947, alongside nine fragrances exploring contrasts between heritage and innovation, with Smurfit Westrock partnering on the development of outer packaging across the collection.

 

The Challenge
Balenciaga’s creative direction is defined by a dialogue between heritage and modernity. The challenge was to support this vision through packaging that could perform across multiple formats while remaining coherent, precise, and aligned with the…….

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Sources include:

Smurfit Westrock