Made In Mexico Campaign With the current global trade wars going on, Coca-Cola has joined other large companies that are incorporating the Made in Mexico seal on their products aimed at strengthening the consumption of […]
Thimm click’n’display: Fast display solutions for Bremer Spirituosen Contor with a digital configurator With the innovative click’n’display configurator from Thimm, standard displays can be configured in just a few steps and adapted to individual requirements. […]
59,000+ PRIZES UP FOR GRABS INSTANTLY! Starbucks Rewards loyalty program members were treated to a special contest this holiday season that offered a chance to win free Starbucks for a year. To enter the promotion, […]
Molson Coors Beverage Company announced it is taking a majority ownership stake in ZOA, the better-for-you energy brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi, and John Shulman. Buying a majority stake […]
The reintroduction of Campa Colaby Reliance Consumer Products Ltd (RCPL) and the accompanying pricing strategy promising higher margins to small retailershas not only given a new twist to the ‘Cola war’, but also promises new […]
There has been a steady drumbeat of in-store retail media investments by major retailers in recent years. Kroger, for instance, signed a deal with Cooler Screens (a company that turns refrigerated doors into interactive advertising […]
Mountain Dew is kicking off 2024 with a yearlong campaign to celebrate the 20th anniversary of Taco Bell fan-favorite Baja Blast. The brand will be promoting Mtn Dew Baja Blast and Mtn Dew Baja Blast […]
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