For many consumers, packaging is a persistent, if minor, adversary. Research shows the average person will spend roughly 43 days of their life struggling to open products, with 84% of shoppers reporting regular frustration. But for neurodivergent individuals and those with sensory sensitivities, these aren’t just “wrap rage” moments. They are significant barriers to independence.
As we mark Neurodiversity Celebration Week this March, the retail industry is shifting its perspective, moving from seeing packaging as a purely functional or aesthetic challenge to a vital sensory and accessibility issue. Leading this charge is retail insights agency……….
Sources include:
The Packer
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