Private label has become a quiet powerhouse in U.S. retail—no longer just the budget-friendly option but a strategic lever for growth, shopper loyalty, and brand identity. Retailers are investing heavily in store brands, and consumers are responding: nearly half say they’re buying more private label than ever.1 Today’s private label products are meeting more than just price needs—they’re delivering on quality and experience, too.
But that doesn’t mean national brands are out of the picture. While under pressure, branded products still hold a unique place in consumers’ hearts—and carts. Shoppers continue to associate name brands with trust, nostalgia, and efficacy, especially in categories like…….
Sources include:
nielseniq.com
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