As many craft distilleries struggle to grow demand, Half Shell Vodka, Santa Rosa Beach, Fla., has been able to expand its distribution across the country to California and Colorado. CEO and Founder Harrison Holditch says there’s been one main reason for his company’s success: its decision to try a daring new kind of bottle for its spirits, one made mostly of paper.
Paper bottles have long been the dream of many companies in the beverage industry. They are seen to have enormous sustainability advantages over more traditional types of containers. Glass bottles are much heavier, resulting in an increased carbon footprint when it comes to shipping. While the pollution resulting from plastic bottles has become…….
Sources include:
packagingdisgest.com
Frugalpac
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