Miller Lite Stacker Display Makes A Play

Started in 1975 and known as the original lite beer, Miller Lite is celebrating 50 years of brewing history this year. The brand has launched several different activations to commemorate this milestone.

Cheers to 50 Years of Legendary Lite Moments

An online sweepstakes where entrants can win exclusive Miller Lite merchandise or a $500.00 prepaid card. A special gold can was created to help the brand stand out on shelves.

“To celebrate Miller Lite turning 50, we wanted to do something that would stop people in their tracks,” Associate Marketing Manager Olivia Jameson told Beer & Beyond. “This is the same beer you know and love, the one that’s been a staple at parties and tailgates but given a great anniversary spin. The gold can is the perfect collectible to celebrate Miller Lite turning 50 years old.”

Make a Play For Great Taste

Another online sweepstakes that is giving away a chance to win tickets to a baseball game or tailgate gear. This contest is supported in-store with the baseball-themed case topper shown in the images.

Beer Flavored Pringles

Two of America’s favorite cookout staples, Miller Lite and Pringles, combine tastes for a summer snack with two limited edition flavors, Beer Can Chicken and Grilled Beer Brat. Inspired by beer-infused backyard barbeque, both brands bring all the best flavors of a cookout into cans of snackable chips.

“At Pringles, we’re dedicated to bringing new, unexpected flavors that both surprise and satisfy our fans’ cravings to the market, no matter the occasion,” said Mauricio Jenkins, US Head of Marketing for Pringles. “That’s why we came together with the brewing geniuses at Miller Lite to bring our two iconic brands together. These crisps marry the best flavors of summer into one delicious bite that we can’t wait for fans to experience. We hope the new flavors kick off grilling season on a deliciously crispy note.”

Miller Lite-Beer Infused Grilling Charcoal Returns

Now that summer is kicking into full gear, folks are firing up the grills and enjoying their favorite foods with an ice cold beer. Debuting in 2023, the partnership between Miller Lite and Kingsford was created to bring people together and enjoy the tastes of summer. Beercoal, the only charcoal infused with quality beer ingredients, is now available in stores across the US.

“This partnership was born from a shared love of flavor and bringing people together —and it’s back because people couldn’t get enough of it,” said Mitchell O’Furey, head of marketing at Kingsford. “Together, Miller Lite and Kingsford turn everyday grilling into something legendary. It’s about good times, bold taste, and making the most of summer.”