“Everything we do revolves around foldability — that’s our core strength,” Gujral says. Unidos operates out of a 40,000-square-foot facility in Delhi and leads a team of 85 people. Their specialty — creating engineered, sustainable, and tool-free displays for global FMCG brands like Kellogg’s, Colgate-Palmolive, Marico, and Britannia.
Dovetailing engineering and aesthetics
At Unidos, each product focuses on structural and design engineering. Whether it’s a rack for Coca-Cola or a promo table for a new skincare line, the focus is threefold: foldability, ease of assembly, and strength. “If Coca-Cola wants to display 96 cans, I need to ensure that the unit can support that weight for at least two years,” Gujral explains.
This approach has allowed Unidos to drastically reduce……..
Sources include:
Printweek.in
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