Sustainability Uncensored: The Recycling Truth Gauge — Fibre Display Boards: The Educated Alternative to Foam PVC
Fibre-based display boards are no longer the niche option. For global brands, retailers and print partners, they’re now the educated default: printable, structural enough for most campaigns, and designed to flow through the same back-of-store route as cardboard and OCC.
Here’s the uncomfortable truth (for Foam PVC): when you switch to fibre boards, you remove most of the excuses at end of life. If you avoid plastic laminates, metal fixings and messy add-ons, these boards can go straight into the existing cardboard recycling stream at the back of store. No special bins, no “maybe one day” take-back scheme – just the same route your cartons already use. That means a credible recycling outcome, not wishful thinking.
On top of that, fibre boards align better with where regulation and retailer policies are heading: away from hard-to-recycle plastics, towards materials that can be recovered at scale in real infrastructure. You’re not just choosing a substrate, you’re choosing a waste route your stores and contractors actually recognize.
The twist: fibre boards don’t magically make your display sustainable – but they move you from “almost certainly landfill” to “designed for a mainstream recycling stream” in one decision.
Well done Marks and Spencer Stuart Machin & Team as you’ve made the educated decision to use a more sustainable material and enhance your recycling at the back of your stores.
That’s Sustainability Uncensored:
Simplify the journey from store to destination.
Focus on where materials actually end up.
Deliver designs that move waste up the gauge, not straight to the skip.
Sources include:
Steve Lister
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