Is Brand Blocking killing Category Management? Category Management—the idea that suppliers and retailers could grow together by focusing on category growth—has shaped the consumer goods industry for decades. But in the Retail Media age, brand […]
Pringles & ID POP – A Winning Partnership in Retail Excellence At ID POP, we’re proud to have been a key partner with Pringles for several years, helping them roll out impactful POP displays and […]
After a successful launch with one retailer last year, Head & Shoulders new dandruff shampoo, BARE, can now be found on retail shelves and in POP displays across the US. Head & Shoulders scientists started […]
Innovaxis’ Motion Activated Shelf Talker (MAST) senses the presence of a customer and plays a pre-recorded sound clip to inform about product on the shelf Innovaxis Technology released its new product called MAST or Motion […]
Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up […]
AROMAID Display Offers Immune Support In his more than 20 years of practicing, Anesthesiologist Dr. Ron Hunt saw patient after patient suffering from nausea following surgery. Traditional medications increased recovery times and created other side […]
LBK Nails Flips The Color Chip Known for being vegan-friendly and 7-free, which means its nail polishes are free of seven of the most toxic chemicals, LBK has also revolutionized the way consumers pick their […]
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