Shop! OMA Awards
Articles

2025 Shop! OMA Award Winners

The Shop! OMA Awards are the Outstanding Merchandising Achievement Awards, an annual event presented by the Shop! Association. The awards recognize and celebrate excellence in the marketing-at-retail industry, focusing on in-store displays, creative designs, and […]

Branding
Articles

When Brands Start Selling Direct

In one of Nike’s first earnings calls under its new leadership in 2024, CFO Matt Friend announced that the company would be re-engaging with retail partners to right some of their “missteps related to over-centering […]