Body Glove End Cap Display Drops Into Walmart - Point of Purchase International Network

Protect Your Phone From The Elements

Acquired by Marquee Brands in 2016, Body Glove is an American brand of watersports apparel and accessories that was founded in 1953 by twin brothers Bill and Bob Meistrell.

Often credited with inventing the first wetsuit, the company eventually branched out into other categories like wetsuits, swimsuits, clothing, shoes, life vests, sunglasses, wakeboards, paddle boards, towables, backpacks, phone cases and snorkeling equipment.

Body Glove recently partnered up with Walmart to promote several SKU’s of Tidal cell phone cases using this end cap display. Their waterproof phone cases are custom-designed to fit phones like a glove, with a slim profile and lightweight construction that doesn’t add bulk to your phone.

Product features are:

IP69K & IP68 Certified (each case water tested to 6.6ft/2m for up to 30 minutes)
100% waterproof
Secure seal keeps out dust, dirt, and sand
Sealed from snow
Drop tested to 6 feet
Built-in screen protector
Easy access to buttons and ports
Compatible with iPhone 13

This end cap display hit the mark when it comes to branding and highlighting product attributes. The bottom copy panel featured colored circles that educated shoppers on the protective elements the cases offer.

The header and both side panels depicted large cell phones plunging into water, supporting the brands 100% Waterproof tagline.

To help prolong the life of the display, the back panel had printed DO NOT DESTROY instructions letting sales associates know that the displays will be restocked with product.