Floor
POP Parade January 2018
Get A Beautiful Shine Display Type – Semi Permanent Paper Corrugated Floor Display Company name – Hindustan Unilever Ltd. Brand name – CIF & Persil. A Perfect Baby Wash Display Type – […]
Articles by Kevin Saladyga
Brands
Campbell Soup Is Acquiring Snyder’s-Lance
Campbell Soup is acquiring snacks company Snyder’s-Lance for $4.87 billion in cash, the largest ever deal in the soup company’s 148-year history. CNBC had reported Friday that a deal, valued at $50 a share, was […]
Brands
Pringles To Debut Flavor Stacking Super Bowl Ad
Pringles will advertise for the first time ever during Super Bowl LII on Feb. 4. As a leader in the snacks category, and with an estimated 11.2 million pounds of chips* consumed on game […]
Floor
Snowman Display Offers Holiday Gift Cards
Our colleagues over at Fixtures Close Up were ‘store-checking’ recently when they spotted a very festive snowman display. Seen here, above and below, are several photos they were kind enough to share with us. Scroll on […]
Articles
Japanese Brand KAI Uses POP to Explore New Markets
109 years old Japanese brand for kitchen and beauty equipment, KAI started retailing in India earlier this year with the opening of their first retail outlet in Delhi. The brand is currently focusing on its […]
Articles
Most Popular From 2017
As 2017 winds down, Popon would like to wish all of our supporters a safe and happy holiday season. We went and selected some of our most popular material from 2017……in case you missed them […]
Articles
The Problem With Trendy Shop-In-Shops
Shop-in-shops are set up to benefit both parties: The brand moving in gets increased brand awareness and the chance to test physical retail, and the hosting retailer gains access to the brand’s novel customer base. […]