When planning a Dry January program, a POP display is the fastest way to help shoppers find your non-alc product.
If you want your displays on the floor by January 1, plan to start no later than late September. Lead times move with materials, region, capacity, and approvals. Use this checklist to pressure-test your plan before you order.
When to Start (Work Backward From Jan 1)
Assume product needs to arrive by mid-December so stores can receive and set.
China (8–12 weeks): kick off early September. Latest safe start is late September.
Mexico (6–8 weeks): kick off late September. Latest safe start is early October.
U.S. (4–6 weeks): kick off mid October. Latest safe start is late October.
If your spec includes lighting, heavy metal, or complex acrylic, start earlier to keep options open.
Need a little help? You can reach us at info@concorddisplays.com, 626.824.3776 or fill out this form!
Timeline at a Glance
September: kickoff and brief (earlier if possible)
Early October: renderings and approvals
Mid October: lock materials; prototype if needed
Late Oct to early Nov: approve prototype; place production PO………….
Sources include:
Concord Displays
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