The global Point‐of‐Purchase (POP) display market was valued at USD 10.2 billion in 2022 and is projected to expand at a CAGR of 8.4% between 2023 and 2031, reaching USD 19.5 billion by the end of the forecast period. POP displays ranging from simple shelf banners to sophisticated interactive digital kiosks serve as strategic in‐store marketing tools designed to capture shopper attention at the moment of decision. Their ability to blend physical merchandising with digital engagement is revolutionizing retail environments worldwide.
Market Drivers & Trends
Elevated In‐Store Experience: As organized retail evolves and consumer expectations rise, brands are investing in experiential fixtures that transform shopping aisles into…….
Sources include:
openpr.com
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