While planning a retail display program, a lot of attention is paid to design choices, prototype approvals, and store arrangement. But the less exciting steps, like packaging and logistics, are just as critical, and overlooking them can result in missed deadlines, lost sales, and a hit to your brand’s reputation.
That’s why packaging and transport shouldn’t be an afterthought. Choices like protective packaging materials, freight methods, and pallet configurations all influence whether units arrive ready for the retail floor or in need of costly fixes. And in high-volume deployments, even small inefficiencies can add up to big expenses.
Here, we dive into how thoughtful packing and shipping decisions can set your program up for success right from the beginning.
Designing Packaging for Display Protection
Material selection, custom packaging, and packing methods are determined by many variables unique to your retail display program……
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frankmayer
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