Kimberly-Clark’s Kotex brand is rolling out a full packaging redesign across its portfolio of pads, liners, and tampons. The move replaces a significant portion of its traditional polybag formats with recyclable cartons that incorporate new structural features, better visibility on the shelf, and premium decorative elements.
At the center of the redesign is a shift toward functionality in the home, particularly how consumers open, store, and repeatedly access the product. The updated cartons feature a new……….
Sources include:
Packaging World
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