Originally a DTC brand, Graza is using this off the shelf merchandiser to encourage shoppers to try their best-selling Sizzle and Drizzle olive oil products. Drizzle is a finishing oil created from olives that are picked early in the harvest season when they are young, green and hard as rocks. Sizzle is a cooking oil created from olives that are picked during peak harvest season when they are most mature and a bit juicer.
Most olive oil in the U.S. is blended from old, low quality oils. But across the ocean, people are using fresh, never-blended olive oil by the gallon. Graza is that olive oil. We’re made from 100% Picual olives from Jaen, Spain, the region where over half the world’s olive oil is produced.
To create brand visibility and bolster sales in-store, Graza rolled out this cool floor display. From a structural perspective, the design is very simple. The thing that makes this display work so well are the graphic elements that were dedicated to each product. A couple other nice touches are the trays being printed on the inside and the squeeze-bottle-shaped riser.
Graza has around 13,300 retail distribution points with plans to scale to 18,500 by the end of the year, including its entry into Erewhon and H-E-B this month. According to the company, Graza is projected to bring in $48.8 million in 2024.
The brand is also running an online sweepstakes offering a top prize of a year’s supply of olive oil and other prizes up to $10,000 dollars.
Sources include:
Graza
Newhope.com
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