Stores are more than just places to shop – they set the stage for discovery and connection, shaping how customers experience a brand. Visual merchandising, when done right, can transform passive browsing into active engagement, directly influencing purchasing behavior. The unique brand experience created by well-maintained displays can increase sales by up to 540%, while studies show that 70% of purchasing decisions occur at the point of purchase. Poorly executed displays don’t just fail to inspire; they leave revenue and customer loyalty on the table……..
Sources include:
endvr.io
Be the first to comment