Retailers enter 2026 facing continued volatility driven by AI adoption, tariffs, and shifting consumer behavior. These trends highlight where packaging, merchandising, and supply chain strategy must evolve to stay competitive.
With 2025 now in the rearview mirror, manufacturers and retailers have set their sights on 2026 in what’s shaping up to be another unpredictable year. While the immense growth of AI use might be the only thing guaranteed for 2026, just like the market, it will also require retailers and suppliers to remain agile as they shape retail priorities for the year.
Seeing the potential to streamline business, retailers have quickly adopted AI applications. 87% of retailers have already deployed AI tech in at least one area of business, and 60% of retail companies are planning to increase spend on AI. This only makes sense as it complements the……..
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Smurfitwestrock
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