In a world of cautious consumers and fragmented attention, loyalty is being rewritten. Price still matters, but trust and timing matter more. After years of economic pressure, shoppers are savvier, more digital, and more selective about who earns their loyalty. For retailers, the challenge has evolved. It is not enough to reward transactions. We need to understand emotions.
For more than 40 years, Catalina has helped retailers connect with shoppers through the humble coupon, one of the earliest forms of personalisation. Those small slips of paper represented something simple yet powerful, a brand saying, we see you. We have carried that principle into a new era. Using AI, behavioural science and omnichannel innovation, we’ve turned coupons into connections, helping retailers understand not just what people buy, but why they buy, and respond………..
Sources include:
retailtimes.co.uk
Mark Hillary (image credit)
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