People Over Profit
Since its founding in 1962, Morrisette Packaging has evolved from being a distributor of paper bags, foil liners, and tissue paper into a full-service packaging partner centered around packaging design and design thinking.
Today, Morrisette Packaging is recognized as a premier packaging design center that collaborates with companies seeking to enhance their branding, increase production efficiency, reduce overall costs, and/or automate their packaging processes.
With the addition of the high graphics corrugated manufacturing division, Morrisette Packaging is positioning itself as the premier packaging company in North America with the ability to design beautiful graphics, create innovative structures, automate processes, customize foam, and now manufacture digital or flexographic printing, gluing, cutting, and delivery – all in-house.
True vertical integration.
Morrisette Packaging has always been family-owned. Now, in its third generation of operation, John Morrisette, grandson of the founder, sits as President of Morrisette Packaging while his dad, Bill Morrisette Jr. remains CEO.
John seems intent on maintaining the legacy his father and grandfather have created, and that is evident in the way he speaks about not only the business but also the people who he credits as making the business what it is.
“We believe we have the best people—and now the best equipment—for the ambitious goals we’re trying to achieve in this market. It’s an ethos that has existed in this company for as long as I can remember, which is people over profit,” says John Morrisette. “We’re a family business, and that’s how we operate. We get to enjoy the luxury of having a long-term approach because after all, we’re not in the business to maximize profits, we’re in the business to maximize being profitable.”
Indeed, “People Over Profit” is something everyone at Morrisette Packaging seems to agree on. It’s a mantra passed down over the last three generations, they tell me. And sitting alongside the team, it appears to be true.
To help usher in their new manufacturing initiatives, , the company rebranded and created a new logo which was designed internally by their team of highly talented graphic designers.
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