Tiger Woods and Bridgestone formalized a relationship Thursday, as the brand announced it has signed the former world No. 1 to a multi-year deal to promote its golf balls.
Woods, who turns 41 at the end of the month, will be featured in all advertising for the brand, including print and television ads. He’ll also be on packaging and point-of-purchase displays.
Financial terms were not disclosed.
“Finding the right golf ball is extremely important,” Woods said in a statement. “It’s an essential part of my equipment.”
Woods has been evaluating new deals by having products sent to him, but he hasn’t interacted much with the brands.
That’s exactly what happened with Bridgestone.