In today’s competitive retail marketplace, a good Point-of-Purchase (POP) display makes a world of difference for a manufacturer’s brand and the sales of their products. POP displays help distinguish products from their competition.
Today’s consumers are so influenced by impulsive decisions that displaying a product in an eye-catching way is no longer a luxury, it’s a necessity. Ninety percent of purchasing decisions will increase with the use of POP displays, according to Point-of-Purchase Advertising International, because that’s the percent of shoppers who make at least occasional impulse purchases.
Each element of the supply chain, manufacturing, retail store and distribution have a common goal to increase sales, but have different concerns in the………