POP Parade January 2017
Counter

POP Parade January 2017

Refreshingly Herbal Display type: Counter Top Company and Brand name : Cholayil Pvt.Ltd. / Medimix Ayurvedic Soaps Materials used: HIPs, Latex Prints, 5mm Sunboard Display Designed and Manufactured by : FOCAL Merchandising Spotted at: Cosmetic […]

Colonel and Co. Launches Snack Attack In Store
Floor

Colonel and Co. Launch Snack Attack In Store

Executed for the first time in India, Colonel & Co. created a storyline behind its packaged chip’n’ dip snack variant that reflected the brand story’s protagonist, the Colonel. Here essence of the army & war […]

Dunkin' Brands
Brands

Dunkin Brands Forge More Personal Relationships

At first blush, companies with established brands and products might seem to have a leg up in their marketing efforts. Consumers can easily identify brands like McDonald’s, American Airlines and Dunkin’ Brands, and often have […]

POP Parade November 2016
Floor

POP Parade November 2016

Company: Pringles Brand: Pringles Original Materials Used: MDF structure with Vinyl printing on Sun Board and APC (Aluminium Composite Sheets)     Company: Colgate-Palmolive Brand: Palmolive Aroma Therapy Materials Used: MDF structure with Vinyl Pasting […]

Otis Spunkmeyer
Brands

Spunkmeyer Promotes Its Expansion Into Retail

Otis Spunkmeyer is launching its first advertising campaign to raise awareness for the snack brand’s expansion into the retail space. “The Otis Spunkmeyer brand has been around a long time and most people know us […]

Trending Point of Purchase Edition 28
Floor

Trending POP In-Store: Edition 28

Frito Lay Helps To Save Endangered Animals Starting June 23rd, Frito-Lay kicked off an in-store promotion with AZA, Accredited Zoos and Aquariums. For over a century, AZA has been helping to save endangered species from extinction […]

Bingo! Yumitos
Ceiling

Bingo Yumitos Adds Original Style to Retail Marketing Campaign

Bingo! Yumitos recent shopper communication campaign, designed by BUYSTORIES, debuted across 25 Big Bazaar stores in Bangalore, Hyderabad and Chennai. The campaign used 15 marketing elements with distinct messages that covered the shopper journey. Campaign Overview […]