The Dove Real Beauty Pledge
Brands

Unilever’s Dove Latest Self-Esteem Project

Today, Unilever’s Dove moves its “Real Beauty” goals further with the introduction of a branding mark indicating its advertising is free of digital manipulation. The “No Digital Distortion” label will appear on Dove’s deodorant campaigns […]

POP Parade July 2018
Floor

POP Parade July 2018

Nivea Hydrates Skin In Seconds Display Type – FSU Company Name: Nivea Brand Name: Nivea Hydrating Body Lotion Objective of the display – To showcase the benefits of using the aloe vera-based hydrating moisturizer in […]

POP Parade June 2018
Floor

POP Parade June 2018

A Perfect Beauty Care Company Name : Patanjali Brand Name : Saundarya face gel Type of Display: FSU made of acrylic sheets, sunboards, polycarbonate sheets and MS rods displaying 288 pieces per FSU Rolled at […]

Johnson & Johnson To Relaunch Baby-Care Line
Articles

Johnson & Johnson To Relaunch Baby-Care Line

When Meg Conrad shops for baby products for her 3-month-old daughter, Elin, she always checks the label. “I try to avoid products that have sulfates, parabens, phthalates and artificial fragrances,” the 30-year-old Conrad said. “Everything […]

Interacting With Demo Displays - Part 2
Articles

Interacting With Demo Displays – Part 2

After a recent store check at Costco, we were amazed at the amount of high quality ‘DEMO POP’ used throughout the store. So………we are going to share some handpicked images which will be presented as […]

Walmart Pallet Train Display
Insights

Pallet Train Offers Exit Strategies

This design insight didn’t make it to publication a few years back but we decided to give it a go in 2018 as it’s an excellent example of a well designed retail planogram.   The […]