Durex Counter Display
Articles

Durex Display Performs On The Counter

Reckitt Benckiser recently partnered with Display Power to launch a new Durex counter display to help drive sales at the point of purchase. The tower-shaped display was injection molded using ABS plastic to help extend […]

Huggies Special Delivery diapers
Brands

Huggies Special Plant-Based Diapers

Huggies Special Delivery diapers say a lot about where 147-year-old consumer products giant Kimberly-Clark (KMB) is today, and where it’s headed after several years of market share struggles in many of its top markets. Released […]

POP Parade September 2019
Articles

POP Parade September 2019

Vicks Display Soothes Monsoon Ailments Monsoon season usually brings with it a spate of health issues including cold, fever, sore throat, body aches and others. Drawing attention to the need for better health care is […]

Hello Bello Organic End Cap Display
Articles

Hello Bello Organic End Cap Display

Walmart Taps Into Acting Couple To Promote Hello Bello With the help of a celebrity partnership between Kristen Bell and Dax Shepard, Walmart is using its low-cost pricing model to meet the demand for more […]

POP Parade August 2019
Floor

POP Parade August 2019

Kaya Youth Promotes Glowing Presence FMCG major Marico recently launched Kaya Youth to foray into the premium skin care category. Looking at the floor display used to promote the launch, one can clearly tell that […]

Hello Bello End Cap Display
Articles

Yummy Gummy Hello Bello Display

Launched in early 2019 by celebrity couple Kristen Bell and Dax Shepard, Hello Bello has really made an impact in a short amount of time across several competitive retail categories. Sold exclusively at Walmart, Hello […]