L'Oreal's ModiFace
Brands

L’Oreal’s ModiFace Launches Collaboration With Facebook

L’Oréal and its recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook Camera products. Via a direct and seemless […]

Covergirl Full Fan Of Lush Lashes Display
Articles

Covergirl Offers Full Fan Of Lush Lashes

Launched in the spring of 2018, Covergirl’s Peacock Flare Mascara is busy lifting summer sales as was evident when we spotted this POP display rolled out at a local Rite Aid. According to brand claims……….Lashes […]

Real Techniques Cosmetic Shelf Trays
Articles

Real Techniques Offers Flexibility On Shelf

Created with professional makeup artists and top-rated YouTube beauty gurus Sam and Nic Chapman, Real Techniques brushes feature a color-coded system corresponding to the key steps of makeup application so you can create a flawless […]

CoverGirl Is Opening A Flagship Store
Articles

CoverGirl Is Opening A Flagship Store

There are certain drugstore brand staples that you always expect to see stocked next to the toothpaste and pantyhose, but there’s one brand in particular that is branching out from the florescent-lit aisles and opening […]

L'Oreal Faces Competition With Strategic Acquisition
Brands

L’Oreal Faces Competition With Strategic Acquisition

French cosmetics giant L’Oreal SA announced today it will acquire Toronto-based ModiFace, a creator of augmented reality and artificial intelligence for beauty brands like MAC Cosmetics, LVMH-owned Sephora and Benefit Cosmetics. Financial terms for the […]

Sally Hansen Go Chrome
Articles

Sally Hansen Go Chrome Or Go Home

The Chrome Look Now Comes Home Sally Hansen, the leader in creating salon- inspired nail innovation at home, recently partnered with Walgreens to launch their limited edition Salon Chrome Kits. Available in 5 trending shades, […]