While the primary packaging of food and beverage products looks fantastic, once these packages enter a cardboard shipping container, they seem to lose their identity, their pizzazz—all the effort that went into the package and label design is lost in the plain old shipping carton. But it doesn’t have to be this way.
Sutherland Packaging, a supplier of corrugated point-of-purchase (POP) displays and packaging for retail locations and club stores, has begun a program to make e-commerce shipping cartons more vibrant and brand-worthy while holding costs down. The company’s new E-COMplete e-commerce printing program allows……