POP Parade July 2015

Courtesy of VJ Media Works

Colgate Total Floor Display

Colgate Offers Shoppers Total Protection

Colgate was spotted out at retail promoting their Advanced Health Total toothpaste with this floor display. The bright red unit neatly stacked the product onto three shelves. A large header resided above an oversized product replica carton.

 

LUX Bodywash Floor Display

LUX Floor Display Creates Perfumed Touch

Lux, the popular body soap brand, rolled out this interesting floor stand unit at retail chains across India. The display showcased the brand’s complete line of liquid soap variants such as Velvet Touch, Soft Touch and Scarlet Touch.

 

KHASS Golden Leaves Floor DisplayKhass Offers Shoppers The Perfect Blend

Goodricke recently created this circular floor display for their black tea brand Khass The three dimensional display incorporates the silhouette of a lady plucking tea leaves from the artificial layers created with grass. Open from all sides, the three tiered FSU merchandises all the different packaged SKUs for customers to browse through.

 

Oral-B Mini Wing Display

Nestle Display Spins Treats For Shoppers

Nestle recently launched this rotating, multi-brand floor display to promote three of their dairy products – Nestle Everyday Dairy Whitener, Nestle a+ milk and Nestle Milkmaid Tins. The universal display was customized for each of the variants using tip-ons and SKU specific graphics images. The units were placed in the condiments and confectionary section, enabling shoppers to browse the entire Nestle Dairy range.

 

Nestle Floor Displays

Nestle Display Spins Treats For Shoppers

Nestle recently launched this rotating, multi-brand floor display to promote three of their dairy products – Nestle Everyday Dairy Whitener, Nestle a+ milk and Nestle Milkmaid Tins. The universal display was customized for each of the variants using tip-ons and SKU specific graphics images. The units were placed in the condiments and confectionary section, enabling shoppers to browse the entire Nestle Dairy range.

 

Pillsbury Instant Mixes Mini Wing Display

Pillsbury Mini Wing Offers South Mixes

Pillsbury  recently launched a mini wing display to promote its latest range of South Indian instant mixes. Strategically placed at the beginning of the supermarket lane, the unit was branded on all three sides and divided into four sections promoting Rice Idli mix, Rice Dosa mix, Rava Idli mix and Upma mix.