Radiant Presence
Sunsilk has launched its Radiant Shine Shampoo and introduced a distinguished looking display decorated in golden color to highlight the new entrant at retail stores. Made up of MDF with plastic shelves and latex print, the unit has a life size replica of the bottle perched on the left side which makes it hard to miss. Found in Spencer’s and HyperCity, Mumbai, the floor stand has three shelves that can accommodate 15-20 units at one go. The top messaging communicates the brand name along with the tagline….. ‘Dullness gone Shine on’ and ‘With goodness of 5 natural oils.’ The distinct shape and the color combination of gold and white add to the visual appeal.
Mirror, Mirror
Marico’s Hair and Care brand made a splash at retail with this new orange display and the brand communication: ‘So what’s your look for the day? Rotate to pick’. The display has a rotating circular glass disc on top with four different looks on it. Shoppers can look at the reflection on the glass to decide which look they want and share it on their social media profiles. Made up of MDF with plastic shelves, the unit has three shelving levels and a strong stocking space able to hold 45-50 pieces of product. The unit was found in Spencer’s Mumbai.
Hued Communication
This Unilever parasite that stocked the brands Red Label and Bru welcomed shoppers in HyperCity in a colourful way beating the monsoon blues in Mumbai. Brand communication of ‘Sip some sunshine on a rainy day’ was accompanied by a visual of a plate of hot Samosa reiterating the cheerful message. The rainbow and rain drop graphic visuals were screened onto an MDF backer. The Red Label branded product shelves could stock four units at one time.
Stainless View
Domex unleashed its presence in-store with this simple display and effective communication that shouted ‘Destroys Stains.’ The black and green floor stand is eye-catching and could be seen from a distance due to its strong visual presence. Made up of MDF entirely, the display has three shelves which are highly functional due to the ability to stock more than 15-20 units at one time. The lower shelf and base branding are an instant reminder of the design and functional aspect of the display, scoring high points on visibility. The unit was found at Spencer’s, Mumbai.
Instantly Spotless
This Ponds’ new BB cream parasite was found in Spencer’s, Mumbai and it was all about communicating the brand message of ‘Instant spotless + All day Radiance.’ The display has three shelves and could hold 4-6 units at one time, lending an uncluttered feel. Made up of MDF, the pink display was visible from across the store and found many admirers among the shoppers.
Instantly Spotless
This Ponds’ new BB cream parasite was found in Spencer’s, Mumbai and it was all about communicating the brand message of ‘Instant spotless + All day Radiance.’ The display has three shelves and could hold 4-6 units at one time, lending an uncluttered feel. Made up of MDF, the pink display was visible from across the store and found many admirers among the shoppers.
