After years of research by Crest scientists, the brand has introduced a new toothpaste that helps detoxify gums. According to product claims………..There are millions of harmful plaque bacteria that can lurk around the gum line causing gingivitis. Crest Gum Detoxify Deep Clean Toothpaste has an activated foam formula that penetrates hard to reach places to neutralize harmful plaque bacteria even around the gum line, for clinically proven healthier gums. It is also formulated to cool gums during and after brushing for a refreshing clean. Because if you’re not taking care of your gums, you’re not really taking care of your mouth.
Crest created several POP merchandisers to help promote the new variant in-store. The messaging focuses on an image of a bubbling tooth which reinforces brand claims and helps shoppers understand the purpose of Crest Gum Detoxify.
Both displays shown here were feature end caps, the top one was spotted at Walmart and the other at CVS.
Our latest addition is this inline shelf tray which was designed to merchandise the complete line of Detoxify variants as well as Crest’s Whitening products. The tray was produced by New Dimensions Research.
We are just starting to see displays put up at retail so if you see any others, feel free to contact us to learn how to submit your images.