When Meg Conrad shops for baby products for her 3-month-old daughter, Elin, she always checks the label.
“I try to avoid products that have sulfates, parabens, phthalates and artificial fragrances,” the 30-year-old Conrad said. “Everything you put on your skin gets absorbed into your bloodstream, so I want to protect my daughter from any harmful chemicals and toxins that could potentially be in products.”
What won’t you find in Conrad’s bathroom? Johnson’s Baby products. The 124-year-old iconic brand has contributed to a sales decline of 20 percent since 2011 in Johnson & Johnson’s Baby Care unit, which includes Aveeno and other lines, to $1.9 billion last year. Sales in the first quarter of 2018 declined 14 percent in the U.S.