Covergirl and pop artist Katy Perry have teamed up to promote the brands newest innovation…..Plumpify blastPRO mascara. Women are constantly trying new mascaras in search of the Holy Grail that delivers huge volume so Covergirl did their homework and developed their biggest brush ever.
The exclusive brush was engineered with a mix of conical bristles and specially-designed fins that physically grab and lift lashes. Brand claims 50x the volume when using the brush in combination with their texturizing formula……guaranteeing plumping without the clumping!
In addition to several TV spots that combine the brand spokesperson with the classic hit ‘Pump Up The Jam’, Covergirl is hitting the marketing trail with several retailer-specific displays to help promote Plumpify.
From shelf displays to end caps, the brand has paired up their lash-lifting product with several other innovations new for 2016. Covergirl Oh Sugar and truNAKED Waterproof Eyeliner Duo are two of the variants being cross-promoted at retail with Plumpify.